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Aunt Jemima has existed for more than 130 years and we acknowledge that our origins were based on a. Visit Business Insiders homepage for more stories. Quaker To Remove Racist Aunt Jemima Name And Logo Amid Renewed Demand Eater The icon was the face of the batter Aunt Jemima. Why did aunt jemima change its name . Smith called on the company to change the Aunt Jemima branding to that of the lifestyle icon. What Brought on This Change. We recognize Aunt Jemimas origins are based on a racial stereotype says Kristin Kroepfl vice president and chief marketing officer at Quaker Foods. Now that PepsiCo has finally unveiled Aunt Jemimas new name syrup-lovers are taking to Twitter to share their feelings about the change. Quaker Oats attempted to rebrand Aunt Jemima in the past upgrading her look in 1989 and portraying her with a pearl necklace instead of a kerchief via AP. The Aunt Jemima Doctrine in US trademark law originates in a 1915 case between the pancake mix company and an

CHICAGO The Quaker Oats Corporation which makes Aunt Jemima Pancake Mix has just revealed that they are dropping the racist name Aunt Jemima and replacing it with another name. June 17 2020 401 AM PDT Updated June 17 2020 1207 PM PDT. Aunt Jemima Brand Renamed Pearl Milling Company Retiring Racist Stereotype Npr Quaker Oats said Tuesday that its Aunt Jemima brand pancake mix and syrup will be renamed Pearl Milling Company. New name for aunt jemima . Aunt Jemima is rebranding as Pearl Milling Company. Aunt Jemimas new name Pearl Milling Company is getting battered online for sounding like an unappetizing gravel mining company or a James Bond villain Christopher Sadowski. Roberto Machado NoaGetty Images. The new name is Pearl Milling Company. Published February 9 2021 713 pm Aunt Jemima finally has a new name Quaker Oats is releasing a new name and logo for its Aunt Jemima products. The pancake mix and syrup variety brand Aunt Jemima will now become Pearl Milling Company.