Why Did Aunt Jemima Change Its Name
Aunt Jemima has existed for more than 130 years and we acknowledge that our origins were based on a. Visit Business Insiders homepage for more stories. Quaker To Remove Racist Aunt Jemima Name And Logo Amid Renewed Demand Eater The icon was the face of the batter Aunt Jemima. Why did aunt jemima change its name . Smith called on the company to change the Aunt Jemima branding to that of the lifestyle icon. What Brought on This Change. We recognize Aunt Jemimas origins are based on a racial stereotype says Kristin Kroepfl vice president and chief marketing officer at Quaker Foods. Now that PepsiCo has finally unveiled Aunt Jemimas new name syrup-lovers are taking to Twitter to share their feelings about the change. Quaker Oats attempted to rebrand Aunt Jemima in the past upgrading her look in 1989 and portraying her with a pearl necklace instead of a kerchief via AP. The Aunt Jemima Doctrine in US trademark law originates in a 1915 case between the pancake mix company and an...