Why Did Aunt Jemima Change Its Name

September 27, 2019

Aunt Jemima has existed for more than 130 years and we acknowledge that our origins were based on a. Visit Business Insiders homepage for more stories.

Quaker To Remove Racist Aunt Jemima Name And Logo Amid Renewed Demand Eater

The icon was the face of the batter Aunt Jemima.

Why did aunt jemima change its name. Smith called on the company to change the Aunt Jemima branding to that of the lifestyle icon. What Brought on This Change. We recognize Aunt Jemimas origins are based on a racial stereotype says Kristin Kroepfl vice president and chief marketing officer at Quaker Foods.

Now that PepsiCo has finally unveiled Aunt Jemimas new name syrup-lovers are taking to Twitter to share their feelings about the change. Quaker Oats attempted to rebrand Aunt Jemima in the past upgrading her look in 1989 and portraying her with a pearl necklace instead of a kerchief via AP. The Aunt Jemima Doctrine in US trademark law originates in a 1915 case between the pancake mix company and an unrelated seller of.

Aunt Jemima brand to change name remove image that Quaker says is based on a racial stereotype We recognize Aunt Jemimas origins are based on a. Aunt Jemima syrup and pancakes will be completely rebranded and. Article continues below advertisement Aunt Jemimas parent company Quaker Oats has officially decided to change the name and logo of their beloved maple syrup after 130 years of evoking tremendously racist undertones.

The name Aunt Jemima long criticized as a racist caricature of a Black woman stemming from slavery will be replaced with the Pearl Milling Company name and logo on the. The pancake syrup company Aunt Jemima is changing its name and imaging in the wake of renewed calls for racial equality. Quaker Oats said in a statement that the longtime brand will remove the controversial image of Aunt Jemima from its line of maple syrups pancake mixes and.

One of Americas most recognizable but unreconstructed household brands Aunt Jemima pancake products will change its name and image in an effort by the brand to distance itself from racial. Lets explore the coded meaning of the Aunt Jemima logo and how its evolved over the years. Many think Aunt Jemimas new name.

The Aunt Jemima character is based on the enslaved Mammy archetype. We are committed to progress which includes both removing the image of Aunt Jemima and changing our name. Aunt Jemima will officially be replaced and the brand renamed amid public outcry surrounding its name and logo being based on a racist stereotype.

Quaker Oats bought the Aunt Jemima brand in 1925 and had updated the logo over the years in an effort to remove the negative stereotypes. The iconic Aunt Jemima brand is being changed and renamed because it perpetuates racist stereotypes. But in the cultural reckoning that followed last summers.

Why has Aunt Jemimas name changed. Aunt Jemima to change name and image due to origins based on a racial stereotype. Why is Aunt Jemima removing the image from the packaging and changing its name.

Not everyone is happy with. While the company hasnt said exactly how theyre going to further rebrand their products theyre expected to completely overhaul Aunt Jemima and do away with the name completely this time. Consumers naturally trust a persons name and a friendly face more than they tend to trust something that sounds like a machine.

Aunt Jemima is changing its name and logo after 130 years of using a Black woman as the staple feature of the brands marketing. The pancake mix was developed in 18881889 by the Pearl Milling Company and advertised as the first ready-mix. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful we realize those changes are.

Aunt Jemima is a brand of pancake mix syrup and other breakfast foods. Following Quaker Foods announcement Wednesday that it will scrap the 130-year-old Aunt Jemima breakfast brand name over its racist stereotype. Its the result of Quaker taking a long hard look at their brands.

Aunt Jemima Announces New Name Removes Racial Stereotypes From Product Abc News